by Google
Holiday 100 is an annual selection of 100 trending gifts based on real searches. The 2025 edition shows that people are craving home entertainment, retro fashion pieces, and practical gifts for travel and family. For creators and brands, it's a quick compass for content, affiliates, and inventory purchases.
What exactly is in the Holiday 100
It's an interactive guide that's divided into collections across categories like fashion, accessories, home & electronics, toys & games, beauty, health & wellness. Each collection features selected "trend pieces" with a product card, a short description of the trend, and a click-through to Google Shopping. You'll also find related search terms (what people enter most often) next to the items, which help you understand demand and prepare content or campaigns. The list is not comprehensive, but it contains a representative selection of what's currently growing in searches. It draws primarily from US data, but many trends also cross over to Europe, so it serves as a quick "radar" of topics and products.
Let's take a look at the products that made it into this year's Holiday 100. And if you're looking for Christmas gift inspiration, you've come to the right place!
Fashion
Fashion in the Holiday 100 is not about mindless shopping, but about pieces that people actually search for and wear. From retro dresses to comfortable basics. These are gifts that will please both the wardrobe and the ego of the recipient. Ideal for anyone who wants to look trendy, but still "their own".
Traveling
Traveling in Holiday 100 is about practical and stylish things that will turn chaos in your suitcase into a pleasant trip. Organizers, suitcases, backpacks, travel bottles or travel gadgets will help you keep everything together - an ideal gift for those who are always disappearing somewhere, whether for a weekend in the Tatras or to the other side of the world.
Home
The home category is about things that make living more comfortable, practical and "cozy". Here you will find blankets, candles, organizers and decorations - ideal gifts for homebody people who love chill evenings at home.
Beauty
In the beauty category you will find skin, body and make-up care products that are currently trending in searches. These are gifts that turn an ordinary day into a small self-care ritual - a great choice for anyone who likes cosmetics or is just discovering it.
Exercise & fitness
Exercise and fitness gifts are for everyone who wants to have more energy even after the holidays. Whether it's dumbbells, exercise mats, resistance bands or smart devices for tracking movement, these things help maintain a routine and motivation. An ideal gift for those who like to exercise – or who finally want to start.
Toys for children
Toys for children in Holiday 100 combine fun with creativity – from building blocks and puzzles to stuffed animals and interactive games. These are gifts that will keep a child entertained for longer than just unwrapping them and often also support imagination and fine motor skills. A great choice when you want the gift to bring joy to the parents as well.
Holiday 100 nicely shows that the best gifts are not random selections from an e-shop, but things that people really look for and use. Whether you're looking for gifts for a fashionista, a homebody, a tech enthusiast, or kids, you can quickly find inspiration in these trends based on both budget and style.
If you're creating content or planning campaigns, use the Holiday 100 as a compass to help you hit the ground running, create relevant videos, and better brief influencers. And if you enjoyed this overview, follow our blog - we'll be discussing other trends that will impact creation and collaboration in 2026.
You can find the full Holiday 100 list here.
