by Google
Feel like you're posting great videos but the views just aren't coming? We will advise you. Thanks to our many years of experience creating on YouTube, we have been able to uncover the basic mistakes we see in YouTube creators. Making a name for yourself on YouTube may not be as difficult as it may seem. The first step you can take on the way to a successful channel is to avoid these common mistakes.
Uninteresting thumbnail
Your thumbnail is the very first thing your potential viewer sees. If the video preview looks boring, people simply won't click on your video. If the thumbnail is of poor quality or looks very amateurish, people will assume that your video is just as amateurish. Don't create a thumbnail as the last thing you quickly paste in 10 minutes to get the video out as soon as possible. Slow down, follow the thumbnails of other creators, start noticing the ones that caught your eye, and think about what specifically caught your eye. Is it a color, a statement or a facial expression? Do a little research and improve your thumbnail. If you're not entirely sure how your preview image should look, feel free to test. Try different approaches and see which thumbnail sticks best. Don't forget that the thumbnail should describe the content you create as best as possible and don't be afraid of bolder colors or higher saturation.
Bad title
After the thumbnail, the title is the next thing that people notice when scrolling through YouTube. If the title of the video is boring, it will turn off the audience, and if your thumbnail doesn't look attractive, you can say goodbye to a lot of views. Let's say you're making a video where you try on a fake tattoo and the title of your video would be "I'M TRYING A FAKE TATTOO", but what if we play around with the title a bit and change it to "I GOT A FULL BODY TATTOO?". Can you see the difference? The same video with a different title can have a completely different effect on the viewer. Don't be in a hurry, don't be satisfied with the first idea for a title that comes to you, write a couple of them on paper and think about which title together with the thumbnail could interest people the most. Don't be afraid to spice up the title a bit, but remember that everything you promise in the title and thumbnail should happen in the video, otherwise you're just misleading the audience.
Boring passages
The Internet is fast, dynamic, something is always happening there, and YouTube is the same. In order to engage the viewer, your video must be built in such a way that the viewers are entertained from start to finish. Think about it before shooting the video, but also during the editing. Even before you start shooting, imagine how the video should look, what you want to say in it, what cuts you imagine. Create the concept of your video in your head and feel free to write it down on paper. This will help you especially in the beginning, before making videos becomes completely natural to you. Preparation will help you avoid deaf passages when you don't know what to say or do and you will be focused on what you want to convey to the audience in the video. However, leave room for naturalness and improvisation. If even during the filming it happened that you did not know what to say for a while or you filmed some dull passages that are not very interesting, simply cut them out. Nobody likes boring passages. Focus on making the video dynamic and remove unnecessary fluff.
Call to subscribe, like and comment at the beginning of the video
Imagine that you open a video from a creator you just discovered, and in the second sentence of the video he asks you to subscribe. You don't know the creator yet, you haven't really seen anything from the video, he's a stranger to you on the Internet. What is your motivation to subscribe, like and comment? Let's be honest, none. Why would you do that when you haven't seen anything yet? Encouraging your audience to give you subscriptions, likes and comments is very important and the right timing is the key to success. Do not ask for a subscription at the very beginning of the video, place the challenge in the most interesting part of the video, if possible, create a game with the audience, when you give them a task and they can express themselves by liking or commenting.
Artificial video stretching
Why is your video 15 minutes long, when all the great shots could fit in five minutes? Lengthening your video will not only discourage your followers, but it will also reflect in analytics, your watch time will decrease, interest in your videos will decrease, and the YouTube algorithm will recommend your content less and less. You will reach a dead end and ask yourself where did I go wrong. As much as we don't like it, the internet is a dynamic place, where the news of the morning is old in the evening and the next day it seems to be gone. It is increasingly difficult to keep the attention of the viewer, and an unnecessarily long video full of boring passages or a black screen at the end of the video will not help you in this. Focus instead on creating quality content that appeals to your audience without committing to a specific video length. The video will be 15 minutes, but in the first third I will get bored or cut it at 5 and I will be entertained the whole time?
Building a successful YouTube channel takes a lot of work. The hard work you invest in creating content at the beginning will pay off over time, but believe us when we say that you have to go through this phase, you can't just skip the hard work and suddenly get huge numbers on your videos. Every mistake you make will teach you something and move you forward. Are you making any of the mistakes mentioned above? Now you know how to fix it to take your YouTube channel to the next level. We're keeping our fingers crossed for you on your YouTube journey, and if you have any questions, don't hesitate to contact us, we'll be happy to help. We are looking forward to new talents.
