by Google
YouTube engagement is a key factor in the success of your channel. If you do it right, you will build a strong community of fans who value your valuable content and will reward you with high engagement. However, when your fans are bored, angry, frustrated and do not leave the feedback you would like, it is quite possible that you are doing something wrong. It is okay to make mistakes, we are all constantly learning, so we have prepared 5 tips for you on how to increase engagement under your videos and take your channel to the next level.
1. Be the friend your audience did not know they needed
Are you wondering what this means? Just be honest, always deliver what you promise and care about your audience. Do you know that terrible feeling when you watch a video and at the end you are disappointed because you did not learn what you wanted? Or when you see creators asking all over the place what video they should make but never listening to their audience? You don’t want to do this.
If you’re slowly building a community, make sure they keep getting what they expect from you and that their requests are heard. Treat them like your friends. If you’re creating entertaining content, entertain them. If you’re creating educational content, educate them. But don’t forget, it has to be fun for you too, because if you go down the clickbait route, it may not always work out and instead of a loyal community, you’ll end up with a few functional videos without a strong fan base. They’ll just watch your top videos and leave.
2. Encourage them to interact
Don’t expect audience engagement to grow if you don’t do anything about it. Some users are naturally active on social media, others need encouragement, and that’s where you come in. Don't assume that your fans will read your mind and like and share your video.
Remind yourself in an original way. In every video you see creators say the phrase - "Don't forget to like, subscribe and comment", try it differently. Thanks to many years of working with YouTube creators, we have noticed that original calls to subscribe, like or comment work much better than one sentence repeated over and over again. Let's show you an example. Let's say you are filming a video where you compete against another creator, invite your audience to write at the beginning of the challenge which team they support and at the end of the video to like if their favorite won.
Alternatively, give them a goal. Create a real challenge that fans can complete by increasing the number of comments or likes. For example, for XY likes we will make this video a series. This way you can actively involve the community and increase engagement in an original way. But don't forget that promises must be kept and if viewers do what you ask of them, they will expect what you promised from you.
3. Create videos with more people
One of the best ways to expand your audience and increase interaction with your videos is to collaborate with other creators. But if we only focus on increasing engagement, it doesn't matter if it's a friend, sister or parent, invite a new person to your video. You will add new dynamics to the video and give fans another reason to interact. You can even encourage them by asking Would you like to see him/her in more videos? or Who would you like to see in the next video?. By collaborating with new people, not just from the creators' circle, you always bring new surprises to your audience, you stay "fresh" for them and you add a new spark to each video. What do you say, you call your best friend into your next video?
Staying up to date and being able to engage your audience is very challenging and even more challenging is getting a like, comment or subscription on the internet. But don't give up, first of all, remember that content is always king and just try to decorate it with the tips mentioned above. Create, experiment and have fun, because YouTube is about you. Do what you love and you will learn the rest. We believe that today's post was helpful for you and we look forward to your future successes on YouTube.
