3 tips to increase video engagement

YouTube engagement is a key factor for the success of your channel. If you do it right, then you build a strong community of fans who appreciate your valuable content and will reward you with high engagement. However, when your fans are bored, angry, frustrated, and not leaving the kind of feedback you'd like, it's quite possible that you're doing something wrong. It's okay to make mistakes, we're all constantly learning, and that's why we've prepared 5 tips for you to increase engagement under your video and take your channel to the next level.

1. Be the friend your audience didn't know they needed

What does that mean, you ask? Just be honest, always deliver what you promise and care about your audience. You know that awful feeling when you watch a video and end up disappointed because you didn't get what you wanted? Or when you see how creators go around asking what kind of video they should make, but never listen to their audience? You don't want to do this.

If you are slowly building a community, make sure they continue to get what they expect from you and that their requests are heard. Treat her like your friends. If you create entertaining content, entertain them. If you create educational content, educate them. But remember, it has to be fun for you too, because if you go the clickbait route, it may not always work out and instead of a loyal community, you will create a few functioning videos without a strong fan base. They will simply watch your top videos and leave.

2. Invite them to interact

Don't expect an increase in audience engagement if you don't do anything about it. Some users are naturally active on social networks, others need encouragement, and that's where you come in. Don't assume your fans will read your mind and like and share your video.

Reminisce in an original way. In every video you see how the creators say the phrase - "Don't forget to leave a like, subscribe and comment", try it differently. Thanks to long-term cooperation with YouTube creators, we have noticed that original invitations to subscribe, like or comment work much better than one sentence repeated over and over again. Let's show it with an example. Let's say you're making a video where you're competing against another creator, challenge your audience to write which team they're rooting for at the start of the challenge and like at the end of the video if their favorite wins.

Alternatively, give them a goal. Create a real challenge that fans can complete by increasing the number of comments or likes. For example, for XY likes, we will turn this video into a series. In this way, you can actively involve the community and increase engagement in an original way. However, do not forget that promises must be fulfilled and if the audience does what you ask of them, they will expect from you what you promised.

3. Create videos with multiple people

One of the best ways to grow your audience and increase engagement with your videos is to collaborate with other creators. But if we only focus on increasing engagement, it doesn't matter if it's a friend, sister or parent, invite a new person to your video. You will add new dynamics to the video and give fans another reason to interact. You can even support them by asking Would you like to see him/her in more videos? or Who would you like to see in the next video?. By working with new people not only from the circle of creators, you always bring new surprises to your audience, you stay "fresh" for them and add a new spark to every video. How about calling your best friend in the next video?

It is very difficult to be always up-to-date and to be able to impress your audience, and it is even more difficult to get a like, comment or subscription on the Internet. Well, don't give up, first of all, remember that content is always king and just try to decorate it with the tips mentioned above. Create, experiment and have fun because YouTube is about you. Do what you love and you will learn the rest. We hope you found today's post helpful and look forward to your future success on YouTube.