Charlie from youtube channel Pimps founded successful streetwear brand fairytale

You definitely know the Pimps YouTube channel. They are friends Albi and Charlie who are not afraid to step out of their comfort zone and try different challenges, visit unusual places and shoot videos that few would dare to do. In addition to making videos, Charlie is also into streetwear, collects various interesting pieces, and this year he also launched his own clothing brand called fairytale. We asked Charlie how fairytale came about and what his plans are for the brand.

Hi Charlie, in the summer you launched your own streetwear brand fairytale. How long did you work on it to get everything up and running?

"I started with the idea in January and I finished it only in August, that means about 7-8 months with the fact that I started with 2-3 products first to test it . I had to make my own website, I worked on the logo for an awfully long time, and then the testing of the material and overall production took me eight months before I got it all up and running."

Which piece from the collection is your favorite?

“These are cargo pants. From my point of view, nobody makes better cargo pants in Czecho-Slovakia than me hahah, it's a bit egotistical, but according to the sales, I think it fits. Even the last collection I did had a brutal promo, eight people worked on it, a designer, a photographer, video makers, models and so on. So I had a record number of people participating in the collection."

What are your next plans for the fairytale brand?

"Further plans with the fairytale brand are that I have moved the entire production to the Czech Republic, I have my own workshop and studio, where I now employ 2 designers who work for me. We now sew our own products, I buy my own materials, which are made directly for us. So the plan is to go my own way, to employ young people to give them job opportunities and generally to do things my own way and grow and grow.”

Who is your streetwear inspiration? Whose dressing style do you admire?

"There is probably no one whom I admire as an ultra. There are certain people who have done great things, for example Virgil Abloh, who was the chief designer for Louis Vuitton and founded the Off-White brand, he was a terribly inspiring person. I took his death quite hard, because he was a great inspiration and I really value his work in general. This person inspired me to start making clothes. Otherwise, I look for inspiration in streetwear in old art and old clothing. It is the best for me. I don't look at trends, but I try to come up with something new that could be worn, and with that comes the new collection, which is a completely different concoction than what I've done up until now."

Do you have a dream piece of streetwear that you would like to have at home?

"I don't have a completely dream piece of streetwear, but I mostly collect sneakers, and I'm quite a fan of that, I even make videos about it, right? And I already have quite a decent collection for a few hundred thousand crowns hahah. So whenever I like a pair of sneakers, I just buy them. Of course, I also make videos about it, it's great that I have them and that I know something about it, but not that I would have a piece of my dream streetwear. I like some coats from Louis Vuitton now, but they are in the rocket range like 300,000-500,000 crowns for one, so they are already bombs. And as far as points are concerned, I miss Off-White from Virgil, number one Chicago or UNC, I would like no. I definitely plan to buy that in the future when I have more money haha."

Which fulfills you more, making videos or doing business in the fashion sphere?

“For me it goes hand in hand. I enjoy fashion, I enjoy doing business in general, I enjoy creating something to the core and I enjoy thinking about how to sell it to the customer, how to simply finish the details, I am quite a perfectionist in various respects and I enjoy fighting with the competition. As for the videos, I enjoy being creative and I enjoy making people laugh, I just enjoy being seen, and overall, I can apply the numbers that I achieve through videos to my business, and for me, that goes hand in hand, and it's a great duo that is added. I just started shooting about rags and sneakers and I also filled a hole in the market, so it's great and I'm satisfied with both."

What do you want to say with your brand?

"I would like to say with the brand that people should not be afraid to support local brandy and it is better to support a young artist or creative person than to support fast fashion, whether it is hmko or anything else that sells cheaper, but is of lower quality, they are seasonal things. I would also like to say that even if you are a young person, you can create a big thing, and I show it by making a video about the brand from the ground up, I will film the process of how the fairytale was created, where it is moving and let all the news motivate people."

"So the principle of this brand and my approach to it is to motivate young people so that they are not afraid to start a business and create something of their own. And fairytale is a fairy tale and it says create your own fairy tale, create your own style of clothing, create it how you want to look, and that's exactly what we will provide."

You see it in black and white. Charlie is just more proof that if you really want something and give it your all, you can create great things. If you're thinking about a new project, take this article as a sign that it's time to get started.