by Google
Today, when the world is ruled by digital marketing, a key player appears on the scene - UGC, short for User-Generated Content. This phenomenon opens the door to innovative approaches in online product sales, brand partnerships, subscription-based models, affiliate programs and influencer marketing. But what exactly does this mean and how does it affect the current marketing ecosystem?
What is UGC and its role in marketing
UGC represents a wide range of creative output created by ordinary individuals, not professionals. Its importance lies in its ability to allow people to share their views, often leading to the creation of online communities and connections. The growth of UGC means that content creation is becoming more accessible and open.
UGC creator is a person specializing in producing content that feels authentic and personal, as if was created directly by users. While this content retains the creator's unique style, it is also sponsored by brands or companies. This content is usually shared on the brand's social networks and can take the form of a photo or video that explains the features of a particular product, its benefits, etc.
The creators of UGC vs. Influencers: Key Differences
The main difference between the two groups is where and how the content is published. Influencers get paid to promote products to their target audience, on their social networks. Simply put, influencers create content that they then share on their platforms like Instagram, TikTok or other social networks. However, the UGC creator creates content with an authentic impression of the brand and its products, which is shared on the brand's social networks.
The benefits of UGC for brands
Authenticity and credibility : UGC adds authenticity to a brand and creates trust with consumers.
Reach: Consumers spend more than 5 hours a day watching content created by UGC creators.
Increase in conversions: Statistics show that 75% of marketers consider UGC as a factor increasing brand authenticity , while 31% of consumers perceive ads with UGC as more memorable than those with branded content.
Low cost: The creation of UGC does not require a large marketing budget, which reduces the cost of content creation.
How to become a UGC creator?
Step 1: Create a specific UGC account
Create a profile on a social network focused on UGC. Choose a name and fill in the profile with information about your brand. By separating this account from your personal account, you will ensure privacy and at the same time increase your visibility for brands.
Step 2: Understanding the UGC environment
Orient yourself in the industry and platforms where you want to operate. Research trends, target audiences and platform rules. Define the industry and brands you would like to work with.
Step 3: Planning a strategy
Set goals, topics and frequency of posts. Make sure your content resonates with your target audience. Planning ensures consistency and quality.
Step 4: Produce high-quality content
Focus on creating unique and high-quality content, using a variety of formats such as photos, videos or written posts. 
Step 5: Create a portfolio
Compile a collection of your best works. This portfolio will show your creativity and skills and will serve as your business card when communicating with brands.
Step 6: Reaching out to brands
With your portfolio and a defined target industry, start reaching out brands. Use email and social media to network and showcase your work.
Step 7: Building a Community of Followers
Build a niche and engaged audience to gain credibility and attract brands.
Step 8: Receiving and Applying Feedback
Actively seek audience feedback and use it to improve your skills and content. This willingness to learn and adapt increases your potential for success and growth.
As a UGC creator, you change the way brands communicate with their customers and offer new, authentic and personal ways to present products and services.
