by Google
In today's digital world, where competition is ever-increasing, you may be wondering why you're not managing to engage your viewers. It's important to understand the basic principles of digital marketing, and that's why we bring you some tips on how to strengthen your place in the online world.
The art of grabbing attention
Do you know what "attention span" is? It's the time spent concentrating before being distracted. Our attention span for longer videos dropped from 2.5 minutes to 47 seconds in 2023. With short, 30-second videos, we lose focus after just three seconds, but the younger generation has even more trouble maintaining attention. Gen Z only has a 1.3-second attention span for social media ads.
This means that the key to success is to grab attention in the first three seconds of your video. Say something shocking or do something funny at the beginning, because if a viewer watches the first three seconds of your video, they are more likely to watch it to the end. Create content that resonates with your audience and motivates them to interact. If you want to read more about attention span, click here.
Choosing the right platform and target group
Notevery type of business is suitable for all social platforms. It is important to understand where your target group is located. You can determine your target group by categories such as age, work, hobby, location... Create an example of an ideal customer based on these categories. This is also called a customer persona. Once you know your audience, it will be easier for you to figure out how to present and communicate your brand. For example, B2B businesses may have more success on LinkedIn or YouTube, while consumer-focused brands may do better on Instagram or TikTok. If you don't know what B2B companies are, click on this article or on this article to learn more.
The Golden Circle: Why, How and What
Simon Sinek introduced the concept of logical thinking called the Golden Circle in his book "Start with the Question Why". The concept is that you first define your "Why." Most businesses start with the "What," but the most successful ones ask the "Why" question first. Why do you want to create this type of content? Why do you want to represent this brand? Why should people start following you?
The "How" question defines the specific steps to your "Why," your strengths, and your values. "How" is also used to explain how you are better than your competition. Your "What" is the easiest to identify because it is the products or services that you offer.
How to create short videos
When creating videos, it is also important to distinguish which video format is suitable for a given platform. Short videos that should not be longer than a few seconds or minutes are suitable for your Instagram. Short videos on social networks should be funny, emotional or thoughtful and inspiring. The first seconds of your video are the most important. Remember to create videos with the fact that most people watch them without sound. Therefore, it is important to add subtitles to the video or give the video a good description that will help the user learn what the video is about. Users will only turn on the sound if your video is engaging enough.
Add longer videos to your YouTube channel and then share the link on your social networks. You can read more about how to start your YouTube channel in our article. ⬇️
Optimization as the key to continuous improvement
Optimization is the process of adjusting or setting up a system to achieve maximum efficiency. In the field of digital marketing, optimization refers to improving the performance of websites, advertising campaigns, or content based on data analysis and user behavior analysis.
Analyze where and how long viewers stay with your content and use this information to improve it. Once you understand what your audience is most interested in, you know what content to focus on.
Success in digital marketing is not about luck, it's about strategy, understanding and constant optimization. Define your 'Why', choose the right platforms and constantly optimize. With this approach, you will achieve success and expand your reach in the digital world.
