by Google
Looking for tips for Christmas marketing campaigns with influencers? Discover how to use gift guides, Christmas competitions and last-minute campaigns to increase sales. This article brings you the most effective ways to engage your target audience and make the most of the pre-Christmas period.
Types of Christmas campaigns with influencers
Christmas guide - create a Christmas gift guide with an influencer that includes products from your brand. The influencer can prepare thematic lists tailored to different target groups, for example, for family, for friends, for children and so on.
Christmas contests - contests are a great way to increase engagement and attract new followers. Audiences are more inclined to engage in Christmas activities during the Christmas season. Contests are beneficial for both parties as they will increase brand awareness and bring interactions to the influencer's profile. 
Christmas campaigns with a story - Christmas is a time full of emotions and nostalgia, so they are ideal for storytelling. Influencers can incorporate products into a vlog, personal story, or holiday challenge.
“Behind the scenes” collaboration - people love a behind-the-scenes look, so it’s a great idea to incorporate products into a video where the influencer shows how they decorate a tree, bake cakes, or make and wrap gifts.
Choosing the right type of campaign depends on your goal and target audience. If you want to increase sales, a gift guide and discounts are ideal. If you want to boost brand awareness and engagement, contests and campaigns with a story are a great option. And if you want to offer an authentic look at your brand, “behind the scenes” collaborations will create a connection with customers.
Why are last-minute influencer collaborations effective?
Last-minute influencer collaborations can be beneficial, especially when they are timed right. Why? In December, with Christmas Eve approaching, people are under pressure, so a well-timed campaign can significantly increase sales and brand awareness.
Sense of Urgency and FOMO
The holiday season brings a natural sense of urgency, which you can further enhance with limited-time offers. For example, a discount code that says, "Only valid until midnight December 20th, so order quickly!", or "Order your gifts by December 19th with express delivery!". This makes viewers feel like they have to decide immediately whether to buy the product. The FOMO effect, or the fear of missing out, can also drive purchases. FOMO is fueled by challenges from influencers like, "You must have this under the tree!", or "Don't miss this event!". 
Direct reach of influencers
One of the biggest advantages of working with influencers is their direct communication with their followers. When an influencer recommends a product, they often do so in the form of a personal story or experience. This eliminates the mistrust that traditional advertising can create. Furthermore, influencers have a clear understanding of their audience, which allows brands to reach the exact customers they want to reach. Unlike other forms of marketing, influencers can respond to followers' questions in real time, whether it's about product availability, shipping details, or other gift tips.
Additional benefits of last-minute campaigns
Such campaigns can increase traffic to e-shops. Followers who click on influencer recommendations often purchase not only the recommended product, but also other items. The last days before Christmas are full of emotions, and influencers can create an atmosphere of togetherness, whether through stories about family or authentic gift recommendations that they themselves give to their loved ones.
How to properly engage influencers for Christmas
To make your campaign with influencers effective, stick to a few principles. Choose the right influencer. Focus mainly on those who have the same target audience as your brand. Communicate clearly, agree on exact terms of cooperation, including promotion of discounts, deadlines and goals. And don't forget to measure your success and track key metrics. 
Although it is already December, the topic of last-minute gifts is relevant every year. Plan your campaigns in advance so that you have enough time to select influencers and prepare content. Christmas influencer marketing is an investment that will return to you in the form of increased sales and brand building.
