by Google
The holiday season is one of the most important times of the year for marketing. Consumers are looking for gift ideas, great discounts, and express delivery, while brands are competing to increase sales. Influencers can be very useful during this time, especially for last-minute gifts. In this article, you will find out how influencers help make pre-Christmas shopping easier - from quick recommendations to practical solutions. If you are looking for quick Christmas gifts, read on!
Influencers as a last-minute rescue
December is a month when many of us find ourselves in a situation where we are looking for last-minute gifts. Stress, time pressure and crowded stores can easily ruin the holiday mood. At this time, influencers become great guides, providing their followers with fast, simple and proven solutions.
Easily available gifts
Last-minute people are looking for gifts that are available immediately or that only take a few days to arrive. Influencers can recommend e-shops with express delivery or guaranteed delivery by Christmas.
What if the online store can't deliver your package before Christmas? In this case, follow influencers who promote local sellers and look for inspiration there. Plus, products from local sellers are original!
Practical solutions: Gift vouchers and digital services
A great last minute gift that you can make from anywhere can be a gift voucher or a subscription to a digital service. For example, you can give a voucher for a purchase in a favorite e-shop, a subscription to services such as Netflix, Spotify, or a voucher for an experience.
If the person likes concerts, give them a ticket to a concert, if they need relaxation, a wellness stay, massage, or an experience sauna. For adrenaline enthusiasts, you can buy, for example, a formula ride, a ski school, or a ticket to an amusement park, and for creatives a voucher for an experience painting or ceramics course. There are countless options.
Verified products and recommendations
One of the biggest advantages of influencer marketing is the trust that followers place in influencers' recommendations. When an influencer presents a product that they themselves use and like, they save their followers time and reduce the risk of making the wrong choice. A video in which an influencer shows how they use a given product, or maybe some before and afters, will more likely convince you to buy the product.
DIY gifts with influencers
Not every gift has to be bought, sometimes you just don't have the budget for an expensive gift, or maybe you didn't get what you wanted...or you're just a creative soul and want to give something from the heart. Many influencers create content about simple DIY gifts that are quick and easy to make, such as homemade candles, Christmas cookies, or handmade coupons for "services" (massage, dinner, babysitting). And if you don't want to do the DIY yourself, but want to give it as a gift, buy the person a DIY gift set. 
Discounts and discount codes: How influencers save money and time
Influencers are really great helpers in December, especially for those who left shopping to the last minute. Thanks to recommendations, tips and practical advice, they can save customers time, energy and sometimes even nerves. At the same time, almost every collaboration or promotion, the influencer offers a discount code, so you have an idea and even with a discount!
Influencers are invaluable helpers when it comes to Christmas shopping, especially last-minute. Thanks to their recommendations, creative ideas and discount codes, you can not only save time, but also delight your loved ones with original gifts. Don't forget to use all the tips and inspirations to make your Christmas stress-free and full of joy!
