by Google
Getting viewers' attention on YouTube can be challenging, so it's important to know when the ideal time is to publish your videos. Here are some tips to help you increase your chances of success.
Free time
The key is to publish when your viewers have the most free time. When publishing a video on YouTube, you need to consider both the day and time, because viewers watch videos on different days at different times. Also, consider the season. We assume that during the summer people spend more time outdoors, in nature, by the water and do not watch as many videos as in the fall or winter, for example.
Workdays vs. weekends
Workdays - during weekdays, the ideal time to publish is in the evening between 6:00 PM and 9:00 PM, when your viewers will come home from work or school and watch the video, for example, over dinner.
Weekends - here it is the opposite. During the weekend, it is ideal to publish a video in the morning, because viewers have more free time then and are likely to turn on YouTube with their morning coffee.
Experiment and Analyze
However, this is general information, so it's important to know your audience. Look at your statistics and find out when your viewers are most active on your channel.
If you're not happy with the views you're getting on your videos, try postponing the publishing time and see how your videos do after that. Sometimes it takes time and a little experimentation to find the perfect schedule for your channel.
In addition to days and times, you should do research on when viewers watch content similar to yours. That's why TV shows follow similar types of content to keep viewers' attention. You can work with your content in a similar way. Here's a tip! Track when your viewing is peaking and add your video right before it.
You can significantly impact your video's success by understanding when your viewers spend the most time on YouTube. Differences between weekdays, weekends, seasons, and special days are important. By looking at your analytical data and adjusting your publishing times based on this information, you can significantly increase the success of your videos. Try different times, see how your videos perform, and adjust accordingly. This will help you attract and retain your viewers' attention while also supporting the growth and success of your YouTube channel.Good luck!
