When is the best time to publish a video?

Getting the attention of viewers on YouTube can be challenging, so it is important to know when is the ideal time to publish your videos. Here are some tips to help you increase your chances of success. 

Leisure  

The basis is publish when your viewers have the most free time. Both day and time should be taken into account when publishing a video on YouTube, because viewers watch videos on different days at different times. At the same time, take into account the season. We assume that during the summer people spend more time outdoors, in nature, by the water and do not watch as many videos as, for example, in autumn or winter.

Working days vs. weekends

Workdays - on weekdays, the ideal time to publish is in the evening between 18:00 and 21:00, when your viewers come home from work or school and watch video for example at dinner.

Weekends - here it is the opposite. During the weekend, it's ideal to publish a video in the morning, as viewers have more free time then and are likely to turn on YouTube while having their morning coffee. 

Experiment and analyze

However, this is general information, so it is important to know your audience. Look at your statistics and find out when your viewers are most active on your channel. 

If you are not satisfied with the views you get on your videos, try to move the publishing time and see how the videos do after that. Sometimes it takes time and some experimentation to find the perfect schedule for your channel.

In addition to days and times, you should research when viewers watch content similar to yours. That's why similar types of content follow one after another on television to keep the attention of viewers. Similarly, you can work with your content. We'll give you a tip! Track when the peak viewership is and add a video just before it.

You can significantly influence the success of your video by finding out when your viewers spend the most time on YouTube. Differences between weekdays, weekends, seasons or special days are important. By looking at analytics data and adjusting your publishing time according to this information, you can significantly increase the success of your videos. Try different times, see how your videos are doing, and adjust accordingly. This will help you attract and retain the attention of your viewers while promoting the growth and success of your YouTube channel. Good luck!