by Google
If you haven't used influencer marketing yet, it's time to change that. The power of influencer marketing is constantly growing and its effectiveness has been confirmed by several studies. We were interested in how influencer marketing works in Slovakia and the Czech Republic. Does it have the same power as in the USA or other countries around the world? How do young people perceive this marketing trend? Therefore, we created a unique survey in which over 1,400 respondents participated and we examined their attitude towards influencer marketing.
After evaluating the survey, we came to very interesting findings, such as that as many as 67.2% of young people trust the opinions of the influencers they follow. In addition to trusting influencers, respondents also regularly shop with them. Up to 53.6% of respondents have already made a purchase based on an influencer's recommendationand up to 58.3% of young people have returned to the brand recommended by the influencer for their purchase.
The survey contains many interesting and especially current findings, which we have clearly processed for your needs. We believe that the survey will be helpful to you and if you are interested in creating an influencer campaign, do not hesitate to contact us.
Survey content:
1. Trustworthiness of influencers.
2. How young people perceive the promotion of products and services by influencers.
3. Sensitivity to the number of influencer ads.
4. The importance of tagging ads.
5. The number of purchases that influencer marketing brings.
6. The number of regular customers that influencer marketing brings.
7. The influencer's relationship to the product or service.
8. Brand Recommendations.
