by Google
Thanks to many years of work with YouTube creators, we have already seen a lot of good, but also a lot of bad videos. We noticed that some mistakes are repeated by both beginners and experienced creators, and we decided to write down 10 basic tips on what to do and what to avoid when creating videos on YouTube.
1. WHAT NOT TO DO - ARTIFICIALLY EXTENDING THE VIDEO
Even with videos, the rule of less is sometimes more. On YouTube, it is very important to attract and retain the viewer, which you can do with an interesting and dynamic video. You can make a video of you training and sparring with Atilla Végh, but if the video is 2 hours long, it's very likely that very few people will even watch it. Like this you're just wasting the potential of a great video. We also encountered a case where the creators tried to make the video length 10:01 today 8:01, so that more ads could be displayed in the video and thus get more earnings. But if a video that is 11 minutes long is boring, viewers will leave after a few minutes.
Avoid extensive talking, skip the "cotton", cut the video with boring shots and create shorter dynamic videos instead. And definitely avoid inserting the so-called "black screen" or a black screen at the end of the video, it can discourage your viewers.
2. WHAT NOT TO DO - COMBINATING UNRELATED VIDEO CATEGORIES
If you have a YouTube channel and want to post cooking, fashion hauls, gaming and the occasional makeup tutorial on it, let's be honest, if you don't have the personality of The Rock and the editing skills of Casey Neistat, then the channel probably won't work . You can't appeal to a gamer with the latest make-up from Moma. Just like you don't appeal to a young person who has just moved away from their parents and wants to learn how to cook great Szegedin with 25 minutes of gameplay from a new PS5 game. Experimenting and trying new concepts is fine, but mixing several unrelated categories on one channel is not the best choice.
The most important thing is not to combine two categories that have a completely different audience. For example, FASHION and GAMING. Fashion is watched by a group of viewers who are absolutely not interested in watching gaming content and vice versa. Imagine if suddenly Moma started playing video games, the first part might get very good reviews but in the long run the series wouldn't work.
So if you want to connect or expand your content, start creating in a very similar category, where one follows the other. For example, in fashion it can be make-up or lifestyle, and in gaming it can be associated with some technological content that is related to it. p>
3. WHAT NOT TO DO - CLICKBAIT NAMES
Clickbait titles may initially bring in a lot of viewers, but it is not sustainable. If the title is misleading, viewers will find out after a while and start clicking through the video or turn it off completely. This will do 2 major things. The YouTube algorithm will notice that people are leaving after a while after opening your video and will therefore recommend your channel less. But what is even more serious is that by creating clickbait, you lose the trust of the audience. If viewers regularly come across clickbait, they lose interest in watching misleading videos and you lose not only views, but also the community. Butif you decide to use clickbait titles, try to devote as much as possible to the topic in the video so that the viewer does not feel deceived. But remember - Content is the king.
4. DON'T - COPYING OTHER CREATORS
Being inspired does not mean copying. If you decide you want to make videos like PewDiePie and adopt all his concepts, facial expressions or editing methods, it will not guarantee you success, you will only create another lesser-known PewDiePie who is nothing new to the viewer. Soif you're starting a new YouTube channel or video series, remember one thing, always put a little bit of yourself into the video. what describes you, what makes your audience like you.
5. DON'TS - DON'T POST VIDEOS JUST TO FILLED A GAP
You know, sometimes creative block just comes and you don't know what to shoot. Do you need advice? Take a break. It's better to miss a video or two than to post something just for the heck of it. Your audience won't be interested, the video will get few views and it will only bother you. Even the YouTube platform itself claims that if you, as a creator, have a creative crisis, it is perfectly fine to take a break. Don't worry, your channel won't disappear. And in order to avoid similar crises in the future, try to create regular series on your channel, create a list of video ideas and spend at least a little time each week to research trends.
6. WHAT TO DO - BE CONSISTENT
If content is king then regularity is queen. This is true, especially if you're new to YouTube, but even if you've been creating for a while, consistency is important. Make your video production sustainable, whether you can post a video every month, week or day. The most important thing is that you have to enjoy it, otherwise you will force yourself into the videos and that will not benefit you or the viewers.
7. WHAT TO DO - COMMUNITY COMES FIRST
The basis of any successful YouTube channel is a strong community. That's why it's important to keep in touch with your fans. Take a moment to reply to comments below the video, answer questions from viewers, contribute to the YouTube community, create YouTube Shorts, or involve viewers in the creation of videos. Creating a trusting relationship with the community is important because your fans are your biggest supporters, thanks to which your channel can grow and you can create more and more interesting projects.
8. WHAT TO DO - WORK WITH YOUTUBE ANALYTICS
YouTube analytics are a great tool to get to know your audience better and create the most interesting content for them. Thanks to analytics, you can find out who makes up your audience, when viewers watch your videos, which videos kept the attention of fans the longest, or which videos brought you the most subscriptions. Once you truly understand who your audience is and what they enjoy most, we're sure your channel will grow. In our network, we teach our partners how to work with YouTube analytics and how to use them for channel growth. Therefore, if you need advice or are interested in becoming a member of our network, do not hesitate to contact us .
9. WHAT TO DO - NETWORK AND COLLABORATE WITH OTHER CREATORS
When creators come together, something great usually happens. Whether it's videos or livestreams, let's be honest, the result is worth it. Even though the creators are very clever as separate units, the collaboration brings something more that the audience simply adores. The friendly atmosphere, mutual teasing and great energy when filming several creators at the same time, it simply cannot be replaced by anything, and the audience can see and feel it.
Collaboration of creators not only brings a new type of content for their fans, but also supports each other in creation. Fans of one creator will discover the other and vice versa. It is a win win situation that is beneficial for both the fans and the creators. Network, create sincere friendships with other creators, support each other and bring new collaborations.
10. WHAT TO DO - EXPERIMENT
It's great if you have a guaranteed series that works for several months, maybe even years, but for your personal growth it's important not to get complacent and experiment. the kind of video that will be even more successful. We are not saying that you should throw your usual series in the trash, rather try to maintain them, spice them up and try other types of videos alongside them. Thanks to experiments, you will not fall into a stereotype, thecontent will still be relevant and your audience will not get bored.
Everyone can really make YouTube videos, but not everyone succeeds, and often times it's because of mistakes that you can easily fix. We believe that our tips will help you create interesting videos and your YouTube channel will progress. We provide more similar and even more specific advice to our network members, where you can also belong. If you are interested in membership, do not hesitate to contact us.
