by Google
Influencer marketing is not just for international brands with big marketing budgets. Collaboration with influencers is also available for medium and small businesses. To achieve the best results, choosing the right influencer is important, which can significantly help you build awareness and trust with customers. But even before you start investing in influencer marketing, you need to find out if this marketing approach is suitable for your brand. We have created an article for you to help you find out if working with public figures will help your business grow.
YOU ARE BUSINESSING IN A CROWDED INDUSTRY WITH HIGH COMPETITION
Nowadays it is increasingly difficult to break into the market. The competition is relentless and constantly growing. In the fight against the competition, companies often use the strategy of reducing prices, but this is not sustainable in the long term. More important and more effective than constantly reducing prices is creating your business a "love brand" a brand that people will love. minimal competition, you need to stand out, you need to arouse emotion and create a relationship with customers. Studies show that ad campaigns with emotional content perform twice as well as campaigns with intellectual content, and working with an influencer is one way to create emotional content that resonates with your target audience. If you offer a service or product that has high competition in the market, then it's time to try influencer marketing.
YOU NEED TO EARN THE TRUST OF YOUR CUSTOMERS
Let's say you are a start-up brand that has minimal or no references that potential customers can use to decide whether to buy from you. Wondering how to convince them? For more than 88% of online shoppers, reviews play a key role in purchasing decisions. For a brand that is starting out, it is important to get a customer and positive reviews, especially when it comes to online sales. As a trusted source of information, influencers will bring references to your brand that will reach a wide audience of people and give your business the credibility it needs. Current studiesshow that up to 49% of consumers rely on influencer recommendations when making a purchase.
THERE ARE SUITABLE INFLUENCERS FOR YOUR COMPANY
If your target audience is all people, you're doing something wrong. Marketing is not about reaching all people, but about reaching those who can become your customers. It works the same way with influencers. Define your target group of people who you can turn into regular customers. Let's show it with an example. Let's say that you are interested in promoting tourist equipment through influencer marketing. With whom will you establish cooperation? Will it be a beauty influencer, food influencer or travel influencer? We believe you would choose a traveller. A travel influencer is the right choice in this case because their audience overlaps with your target group, making them potential customers. Don't work with just any influencer, find the right one. On the other hand, if your product or service is very specific and you haven't found an influencer whose audience meets the criteria of your target group, probably because there are other, more suitable marketing approaches for your business.
YOU ARE ACTIVE ON SOCIAL NETWORKS
Social networks are key in influencer marketing. In other words, if you want to expand the reach of your content and get more customers, you need to be present and preferably active on social media. You don't have to spend hours on Facebook or Instagram. Instead, create a social media content strategy and automate content publishing with tools like Later, Hootsuite or Kontentino. Activity on social networks can give you a competitive advantage. You can thus share information about your brand, product, service or satisfied customers and thus build the credibility of the company. Many brands have created a separate strategy and budget for social media communication as a full-fledged marketing approach.
BENEFITS OF INFLUENCER MARKETING
Let's summarize. You should start influencer marketing when:
– you want to stand out from the crowd.
– you operate in a highly competitive industry.
– your product is not radically different from the competition.
– you are interested in creating relationships with customers.
– you need to build brand awareness.
– you want to be and act as a trusted brand.
And if you decide to cooperate with influencers, these are the benefits that cooperation will bring you:
1. Credibility
2. Increased brand awareness
3. Growth of the customer base
4. Increased sales and growth of the company
5. Increased visibility in the online space
6. Emotional connection with the influencer's audienceAs with all marketing strategies in online marketing, when working with influencers, do not forget that the strategy needs to be tested, fine-tuned, perfected and repeated for its best results. While influencer marketing may not work for your direct competition, it can still work perfectly for your particular business. The important thing is to set it up correctly. Now that you know the reasons to start and the benefits of this marketing approach, it's time to try it.
In Vidad, we have been dealing with influencer marketing for several years and thanks to our rich experience and personal approach to influencers, we can advise you if necessary. Therefore, if our article appealed to you and you would like to test influencer marketing, do not hesitate to contact us and we will be happy to advise you.
