by Google
YouTube gives space to creators to increase the quality of their videos and earnings with the help of third parties, i.e. sponsors. Any creator can decide to commercialize with a brand and add an ad to their video. However, each ad must be clearly marked and comply with the rules of the video platform. In this article, we'll show you how to easily tag a paid video partnership and avoid penalties associated with untagged advertising.
• The correct tagging is very simple
• High fine and sanctions on YouTube
• Unmarked advertising violates the rules of YouTube
• Unlabelled advertising breaks the law
PROPER LABELING IS VERY SIMPLE
Just like on other social networks, it is necessary to mark the advertisement on YouTube. Creators can place a product, endorsement or sponsorship information or other content that acts as an advertisement in their YouTube videos. Ifcreators add advertising content to their video, then they are required to notify YouTube and viewers by checking the box when publishing the video.
It is very simple, all you have to do isopen YouTube studio → videos → edit a specific video and tick the "paid promo" box there.>
YouTube at the same time, after clicking the box "video contains paid promo" automatically displays to viewers on at the beginning of the video a 20 second message about the ad appearing in the video. And it's done. It is perfectly fine if the creator cooperates with brands and advertises for them in accordance with the rules in their videos, but what is not okay and what can cost a YouTuber a lot of money is not tagging the ad.
HIGH FINE AND SANCTIONS ON YOUTUBE
Unlike other social networks, YouTube has more transparent and understandable rules for ads. It informs creators about prohibited content, prohibited practices, restrictions or basic requirements that advertising must meet. All commercial collaborations must comply YouTube advertising rules, while the creator and the brand are responsible for understanding and complying with local and legal obligations to make information about paid collaboration available in the content.
UNMARKED ADVERTISING VIOLATES YOUTUBE RULES
YouTube openly describes the procedure for non-compliance with advertising rules and reserves the right to prohibit monetization and / or remove a video containing unauthorized third-party promotion.
UNMARKED ADVERTISING BREAKS THE LAW
YouTube is also subject to Slovak legislation, which means that in the case of not labeling the advertisement and breaking the law, both the company and the influencer may be awardedvery high fine.
If, as a creator, you add an ad to a YouTube video, it is your responsibility to indicate that the content you add includes a paid promo, otherwise you are breaking the law, YouTube rules and misleading your fans, and that's this is why tagging ads on social networks is very important.
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