by Google
The new year will bring significant changes and trends for social networks that will shape the future of digital communication. We can expect more artificial intelligence, augmented reality, new forms of monetization and an emphasis on video content. Predictions for social networks for 2025 open new opportunities for more effective marketing and sustainable communication on platforms such as Facebook, Instagram or TikTok. Find out which social media trends in 2025 will play a major role and prepare for the next chapter.
Facebook: AI generated content and AR engagement
Artificial Intelligence (AI) is becoming a key element of Meta's strategy for 2025. The company plans to expand the use of AI on several fronts, such as AI-generated images , posts, even creating your own AI avatars.
At the same time, a greater involvement of augmented reality (AR) is expected in 2025, for example through AR glasses such as Meta Ray-Bans. Glasses should enable interactive experiences directly linked to Facebook content.
Among the planned novelties are:
AR tools for advertisements - this includes, for example, the possibility of virtual placement of furniture or other products in households.
Personalized AR experiences - with the help of glasses, users will be able to experience not only entertainment, but also shopping and navigation.
Social functions - users with AR glasses will be recognizable in Meta applications by means of an icon on their profile photo. 
Instagram: Advanced AI filters and AR experiences
Instagram will also be marked by artificial intelligence and augmented reality. We can expect advanced AI filters and effects. Meta uses AI to improve the visual and creative side of the platform so that users can enhance the content they create and share.
AI - enhanced filters will be one of the main innovations. These filters should allow you to improve your own photos and videos, and create unique digital effects. In the past, Meta tried the function of generating random images, but this time Instagram should focus more on personalization - so that the user can complete his own photos and videos with the help of AI.
Instagram, like Facebook, brings new possibilities for users who own Meta Ray-Bans. For example, these devices will enable live streaming where users can share their view with viewers. An interesting function will also be interactive filters, which will allow placing 3D objects in real space. To make content captured with these glasses more easily identifiable or searchable, Instagram plans to create a dedicated section for videos and photos created with Meta Ray-Bans.
TikTok: In-App Purchases and Mini programs
TikTok has turned into a place full of advertising and shopping this year. In 2025, it will be no different, and the platform is preparing for an even more intensive expansion into the field of e-commerce. A key strategy to increase revenue is in-app purchases. TikTok draws inspiration from its Chinese version of Douyin, which has achieved extraordinary success with its live-stream shopping, where users sell products live and viewers can buy them instantly. Therefore, they are planning to introduce a similar system in the Western market as well.
TikTok is also trying to become a multifunctional platform in which users can perform various kinds of activities. Mini programs should offer a wide range of options, such as ordering food and transportation, reservations and services, or shopping for products nearby. Such a shift represents an opportunity for creators and brands, who will be able to use the platform not only for presentation, but also for direct sales. 
Such expanding the functionality of apps like TikTok to include purchases, mini programs and other features may raise privacy concerns. Such bundling of multiple services into one allows easier, more extensive and more detailed collection of personal data, which may lead to increased privacy risks.
LinkedIn: AI tools for career guidance
Artificial intelligence will not bypass LinkedIn either. The platform plans to use AI to provide personalized career guidance based on users' individual data such as education, work experience, skills and career goals.
How will it work? Since LinkedIn has one of the largest databases of professional data in the world, AI systems will be able to analyze all data. This data includes the aforementioned education, specializations, employment history, skills, courses, even labor market trends. Based on this information, the AI will be able to make recommendations for the most suitable career paths, opportunities for improvement or job offers.
Snapchat: Augmented Reality and Exclusive Features
In the field of augmented reality (AR), Snapchat maintains the position leader and in 2025 plans to continue to innovate its functions. Snapchat plans to offer its latest AR features to Snapchat+ subscribers. This model also allows Snapchat to test and optimize new tools before they are rolled out more widely.
So what news is Snapchat planning? Interactive AR objects, with which users will be able to add digital elements to the real environment, such as 3D decorations or animations. Furthermore, Snapchat plans to expand games that use AR technologies and AR shopping, i.e. the possibility to try products, such as clothes or cosmetics, using the Snapchat camera. 
X: Emphasis on video content
In 2025, X plans to focus on video content, which aims to increase user engagement. It's true that videos already make up the majority of content, but Elon Musk and his team plan to continue this trend. X also plans to introduce a separate tab for trending videos, where users will be able to find trending videos quickly and easily.
We can expect further improvements in the picture-in-picture function, higher resolution for subscribers, and we can also expect to attract video creators to exclusive deals or new tools for content monetization. With these steps, X wants to increase competitiveness against TikTok or YouTube. 
Pinterest: AI product testing tools
Pinterest plans to continue developing its AI tools in 2025, which it already implemented this year. In particular, Pinterest is developing virtual product testing, which should be easier and more realistic. What can the audience try out virtually? For example, make-up, furniture and decorations, or clothes. These features are intended to make it easier for users to make online shopping decisions.
We already know that Pinterest's algorithm works great and we all find incredibly personalized images and products, but the platform plans to keep improving this personalization. This individualization is intended to help simplify purchase decisions and improve the overall impression of the platform.
Social networks in 2025 will be more than just communication platforms – they will become multifunctional tools that connect technology, creative experiences and new possibilities for users and brands. From raugmented reality and artificial intelligence to new forms of monetization – these trends are shaping the future of the digital space.
source: SocialMediaToday
