7 factors that affect Instagram's algorithm

Do you want Instagram to work in your favor, either as an influencer or as a viewer? Understand how the Instagram algorithm works and dominate your content! 

The algorithm on Instagram is a complex system that combines different algorithms and adapts the content according to what you like to see as a user. In the past, Instagram used a simple algorithm that displayed posts chronologically, but in 2024 it is a sophisticated system and now decides which content to display based on user preferences.

Each part of the app has its own way of displaying content to best suit your interactions as a user, ensuring a personalized experience for everyone. We bring you 7 factors that influence the Instagram algorithm:

1. User interests: Instagram tracks what content you like and comment on, and based on that, it shows you similar content in the main feed. The more interactions you have with certain types of content, the more likely you will be shown other posts of a similar type.

2. Time relevance: Instagram tracks the time relevance of posts. New posts usually appear higher in the feed because Instagram prefers fresh content.

3. Engagement: The algorithm takes into account the level of engagement with your posts. The more reactions (likes, comments, shares) you get on your posts, the higher you will be displayed in your followers' feed.



4. Content relevance: Instagram strives to show users content that is relevant to them. This means that the algorithm takes into account your preferences, interests and previous interactions. For example, if you often interact with posts about travel, the algorithm will show you more content related to travel.

5. Behavior pattern tracking: This point is similar to the previous one, and thus the algorithm tracks how users navigate through content and how they react to it. On the basis of this data, Instagram determines what content to display to each user on a customized basis.

6. Content Quality: High quality content tends to get more engagement and is more likely to appear in the feed. That's why Instagram prioritizes quality content, such as attractive photos and videos that capture your attention. 

7. Hashtags and location: Using appropriate hashtags and mentioning where you took the photo or video can help your posts gain more organic visibility. This data helps the algorithm find out what the content relates to and for whom it might be relevant.

And what is the difference between the algorithm in your main feed and the Instagram Explore Page? 

In the main feed, you will see posts mainly from users you follow, and in between, you will see some advertising. Posts from your friends and family will be sorted mainly by your previous interactions. That is, at the top of your feed you will see posts that the algorithm thinks you might like.

The main goal of the Explore Page is to show you the things you're most likely to like, but come from accounts that you don't follow. The Reels video algorithm works on a similar principle, the main goal of which is to entertain you.

Understanding how the algorithm works is important not only for influencers, but also for regular users. Using the algorithm, influencers can increase their reach and tailor content to their followers, and the average user will understand why they are being shown that content. And if you are just starting your social networks, read this article ⬇️.

What are our tips on how to do it? 

Reels, Reels and Reels: Instagram favors Reels videos, especially those that use trending sounds. Make sure your Reels are light, fun and short and most importantly, add them regularly to keep your viewers.

Right timing: As we mentioned before, interactions are the most important when working with an algorithm. Find out in your analytics when your followers interact with your content the most and schedule your posts for these days and times. If you post at times when your followers are least active, no one will see your content.

Help yourself with Stories: You can easily get interactions in your Instagram Stories as well. Add various polls, polls, quizzes or questions that your followers can interact with. And if you also add trendy music to Stork, you've won! 

Comments vs. Likes: Likes are good, but comments are even better. In order for the algorithm to push your post forward, it is important that followers comment on your post. Write engaging descriptions, preferably ones that call followers to action, ask them something. You can read here for engaging captions, and we We're keeping our fingers crossed for your growth on Instagram!