by Google
In the YouTube mobile app, you may have noticed a new category of videos called “shorts.” These are videos that are up to 60 seconds long and are similar to the now-famous Tik Tok content. Although the beta app for creating YouTube Shorts is currently only available in India, you can watch and create short videos on YouTube without the app. We’ll show you how to create YouTube Shorts without the beta app and how these short videos can help you grow your channel.
• Create YouTube Shorts even without the beta application
• YouTube Shorts will help you grow
WHAT ARE YOUTUBE SHORTS?
YouTube Shorts are short vertical videos with a maximum length of 60 seconds that can be liked, commented on, or shared. Like YouTube Stories, they are only displayed in the mobile application. However, unlike stories, short videos can only be seen on the home page in the YouTube application.
The great news is that YouTube Shorts can be uploaded by any creator regardless of the number of subscribers, which brings a great opportunity for smaller YouTubers, who can reach a wider audience thanks to short videos. Another advantage of YouTube Shorts is that they include a subscribe button, which makes it easier for you to gain new fans. The format of short videos of up to 60 seconds has proven itself on TikTok, on Instagram in the form of Reels, and we see its potential in the form of YouTube Shorts, it just needs to be grasped correctly.
CREATE YOUTUBE SHORTS EVEN WITHOUT THE BETA APPLICATION
Despite the fact that the YouTube Shorts beta application is currently only available in India, every creator can create short videos without it and we will show you how. In order for the video to be displayed in the YouTube mobile application among YouTube Shorts, the following points must be met:
1. Shoot a vertical video.
2. The video length must not exceed 60 seconds.
3. The video title must not exceed 40 characters.
4. The title and description of the video must contain “#Shorts”.
If you publish a video that meets all the points, then YouTube will recognize it and include it in YouTube Shorts. If your video does not appear in YouTube Shorts immediately after publication, do not worry, it sometimes takes YouTube longer to recognize your video and include it in Shorts, the process can take up to a few days. When YouTube recognizes your video, it will include it in YouTube Shorts and create a new video category “short videos” on your channel. Until the video is evaluated as Shorts, it can be displayed as a regular video on your channel, but at this point you just need to wait for YouTube to evaluate the video and include it in Shorts.
After the arrival of the YouTube Shorts application worldwide, their creation and publication will definitely become easier. The application will have various functions such as adding music, changing the video speed or a timer. Well, there's no reason to wait. Be a pioneer, use the feature among the first without the app and reap its benefits.
YOUTUBE SHORTS WILL HELP YOU GROW
If you know how Tik Tok videos or Reels on Instagram work, then creating Shorts on YouTube will not be a problem for you. Short videos under 60 seconds are a big trend in content creation on the Internet and it's great to see that YouTube is following this trend. Let's take a look together at why you should start creating YouTube Shorts.
REACH A WIDER AUDIENCE
YouTube Shorts are recommended to all users on the platform, which means you can reach a wider audience outside your community. The “subscribe” button, which is located at the bottom of the short video, is also helpful in gaining new fans and makes it as easy as possible for users to start following new YouTube channels.
YOUTUBE SHORTS ARE FOR EVERYONE
A huge advantage of Shorts is the fact that any creator can create them, regardless of the number of subscribers. Whether you have 50 or 50,000 subscribers, YouTube allows you to create short videos. We see this as a great opportunity for small YouTube channels, which can reach a wider audience and grow thanks to the new video format.
YOUTUBE SUPPORTS CREATORS WHO USE NEW FEATURES
When YouTube introduces a new feature, it is in its interest to popularize the new feature and get it to the largest possible number of users. The algorithm prioritizes these features and promotes content that has been created through new features. Whether it's YouTube Stories or Shorts, these are relatively new formats that YouTube is currently trying to popularize and you can become more visible by using them.
Short videos on YouTube achieve high viewership and have a high potential to go viral, which can help you discover your YouTube channel with new viewers. Be creative, persistent and don't be afraid to experiment. Take full advantage of the features that YouTube offers and we'll keep our fingers crossed for you on your YouTube journey. If you have any questions, don't hesitate to contact us.
