6 min

Moma launches more beauty products and makes her dreams come true

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She already had her first fashion blog in elementary school, she launched her YouTube channel in high school, and today she is a well-known and successful influencer, Martina Horňáková. Moma took her enthusiasm for beauty to the next level and, in cooperation with cosmyfy, created a collection of cosmetic products BE YOU - by Moma, which is enjoying increasing popularity. What is hidden behind the production of cosmetics and entrepreneurship at a young age? We asked Momy and she revealed this to us.

Hello Mati, last year in November, your first beauty products from the BE YOU - by Moma collection were released. How do you feel after almost a year since the launch of the collection? You still can't believe it or is it already a fully-fledged business for you?

“I wouldn't call it a full business, but rather a dream come true. Making a decorative business on the Czech-Slovak market is clearly more difficult than anyone could imagine. Production and constant testing of samples from Italy is expensive, not to mention that the prices need to be adjusted to local conditions. For now, I am humbly watching how the interest in the brand grows and I am looking forward to the success of the first products."

October opened with the introduction of two new beautiful products, an eyeshadow palette and a brown liner. Which products from the BE YOU - by Moma collection are your favourites?

My favorite is definitely my contouring palette, although I have to say that I put 110% into all the products. However, I also use bronzer and highlighter on days when I don't wear makeup at all, and the palette is also adapted for eye makeup, so it's a win-win."

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What is hidden behind production of cosmetics? Which processes do you enjoy the most and which the least?

“The most fun is probably when I see the final product for the first time (as viewers could also see inthe last vlog) and at least the lengthy processes, testing and commenting on the samples until they have their final form . Anyway all these steps are the way to a successful product, so in theory I enjoy everything.

In your palette there are also eyeshadows called Traplife or Zoe, which probably refer to your boyfriend and car. Do all shadow names have a hidden meaning?

"I don't know if there's a hidden meaning, but they definitely have meaning. Foxy is my dog's name, Aquarius is my zodiac sign, and so on."

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What are your ambitions in the beauty industry? What would you like to achieve?

"Within the beauty industry, I would like to take it as far as the market and opportunities allow. I would definitely like to sell the brand in several countries not only online and ideally start with the Czech Republic."

What does entrepreneurship look like for a young person? Have you encountered someone trying to deceive you or underestimate you based on your age?

"I have never encountered underestimation in business. I think I take my job seriously enough for someone to directly underestimate me. It has not happened to me personally. As for "deception", that's a different matter. Everyone tries to try, mostly with the vision of more profit, so unfortunately I have experience with that.”

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What would you say to young people who are thinking about starting their own business?

“Let them think about whether they are willing to invest a lot of time and nerves in it, even if it will not be only profitable at the beginning. If they go into it only for the vision of money, then it is not a good start. If it is a passion, then go ahead, it will drive them in the worst moments.”

Can you tell us what other projects we can look forward to?

“We have a lot coming up within the Girls Gone Wild movement, so all I can say is I recommend everyone watching GGW, hehe.

What makes you the happiest in life right now?

"The current interest in BE YOU - by Moma, the purchase of my first apartment and, last but not least, a friend and overall I have a very healthy circle of people I meet." /p>

There is nothing more beautiful than when your passion becomes your livelihood at the same time. For years, we have been watching how our partners develop and how they gradually turn from enthusiastic teenagers into strong adults full of ambitions and dreams that they are fulfilling. Although at first glance it may all look very nice and rosy, believe us when we say that all the successes achieved by our partners are hard-earned and fully deserved. Let the stories of our successful network members like Moma be your motivation, but don't forget that behind every success is a lot of hard work.

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