by Google
YouTube is no longer just about making fun videos, it’s about connecting people and building communities around the world. How do you build a strong community of viewers? The answer is simple, live stream. Live streaming on YouTube is a unique way to connect with your subscribers, get more views, and create extra content for your next videos. Are you ready? Here are 10 reasons why you should start planning your live streams today.
Interact with your audience in real time
It’s great to reply to all comments, interact with your community through stories or community posts, but live streaming takes audience interaction to the next level. It's a completely different experience for a fan to read a response to their comment 1-2 days later, and it's a completely different experience to see you live on YouTube answering their question in real time.
With live broadcasts, you get instant feedback from your fans, which allows you to improve what you do. You can also use YouTube streaming to announce exciting news that your followers will hear exclusively. While live streams may seem like a daunting concept at first, trust us, once you step out of your comfort zone and add live broadcasts to your production, your relationship with your community will change and you will feel more personal and open to the public.
YOU CAN BE YOURSELF
Your viewers also love authenticity. They are curious about who you are in real life, how you react to unexpected situations, what your natural expression is without having anything prepared. And you can show all this during a live broadcast. You can be natural, discuss topics with your audience that you don't normally talk about in your videos, get to know each other, find out what your fans like or create a roleplay and just have fun. And that's perfect for live streams, they have endless possibilities.
RECORDING FROM A LIVE STREAM IS EXTRA CONTENT
Do you know what's great about live streams? You can archive them, edit the recordings and turn them into other videos that you publish on your channel. We probably agree that creating videos on YouTube is very demanding for a person's creativity, on the one hand you need to constantly come up with new original ideas and on the other hand your audience asks for more and more content. That's where live streams come in. Schedule live broadcasts, connect with fans, and turn live stream recordings into full-fledged videos on your YouTube channel. Keep in mind that live streams shouldn't be the basis of your content (unless you're a streamer), but they can help you create more content for your audience without burning yourself out.
LIVE STREAM LEADS VIEWERS TO MORE VIDEOS
Not only does live streaming help you build a more intimate relationship with your followers, it also provides an opportunity to gain new subscribers for your channel. A live stream is a kind of gateway that leads viewers to your page, where they can watch all your videos and decide whether to subscribe. It will bring you more views and probably a few new subscribers.
LIVE STREAM MAKES MONEY FOR YOUR OTHER PROJECTS
You can earn extra money for your other projects through streaming. You can set up ads to appear in your live broadcast, and your followers can support you via Super Chat. Remember that earning money from live streams should not be the main reason for streaming, but a driving force for your progress and the creation of more, more elaborate content.
Live streams are a really great way to expand your presence on YouTube. They bring you a stronger connection to the community, extra content, the opportunity to be authentic, grow your audience and even make money. Think about what your live streams should look like, what would be fun for you and test yourself how you do it live. And remember, practice makes perfect, the more live streams you have, the better you will be. We keep our fingers crossed for you.
