Duklock and MADMONQ refute stereotypes about brand and influencer collaboration

Duklock and MADMONQ prove that influencer-brand collaboration can be much more than just promoting product sales. This cooperation does not feel like a business, but about friends who support the gamer community. Among other things, MADMONQ organized a charity live stream where, together with Duklock and other gamers, they collected almost an incredible 59,000 euros for the organization DEJME DĚTEM SHANCI. We asked Dušan how he perceives cooperation with MADMONQ and what is his motivation to participate and organize charity events.

Hello Dušan, you have been working with the MADMONQ brand for a long time. What did this partnership bring you?

"Collaboration with Madmonq hit me hard. I just had enough trouble with non-stop coffee + energy drinks and I already felt that it wasn't right. And in then I received an email from the CEO of Madmonq saying that they like what I do and wanted to establish some kind of cooperation. At the same time, MADMONQ represents more than just caffeinated lozenges but also a great community of people and at the same time they try to guide gamers to a healthier functioning. It's great to see that someone here is trying for more than just profit."

How do you choose which brand to work with?

"I have a simple template for that. I have to be satisfied, my viewers and ideally also the company with which the cooperation is."

On Saturday, together with MADMONQ, you created a large charity stream, where together you managed to collect approximately 59,000 euros for the non-profit organization GIVE CHILDREN CHANCES. How does it feel?

"It's unbelievable!! It wasn't until I got back to the Hotel that I realized what an extreme achievement it was! When I remember that in elementary school my class teacher wanted to send me to a psychologist because of how much I played games so it's a beautiful irony. :D Such moments only confirm to me that what I'm doing has meaning and it's certainly one of the biggest highlights of my YouTube experience."

Why do you participate in charity events? What is your motivation?

"Because thanks to my "position" I have such an opportunity. It's a natural thing for me to help if I can. At the same time, I also feel that I'm giving something back over the years rather than just taking it you understand. :D"

You have already organized a few charity live streams yourself. Which resonated with you the most?

"Definitely this last one. A beautiful demonstration that people with a passion for their craft can do incredible things. I wonder what we can do next."

Are you planning to organize or participate in a charity event in the near future?

"At the moment, the times are quite chaotic and many people don't even know how they will be. I think that until things calm down a bit, I won't ask people to contribute. If so, we'd rather give it to the creators something."

What would you say to people who want to help people in difficult situations but don't know how?

"If someone really wants to help, the internet knows how to direct them to it. At the same time, I want to point out scams that are everywhere, so check the information you find online. Ideally, focus on verified organizations that have some reputation and results."

You can help in different ways and we would like to encourage you not to be afraid to lend a helping hand if someone needs it and it is not beyond your power. It doesn't have to be a financial gift of 100 euros, sometimes it's enough to buy Notabene, help a grandmother with a heavy burden or smile kindly at a person on the street. Each of us has something we can help with. It's the little kindnesses that count. Finally, we would like to wish you beautiful holidays full of well-being, smiling situations and great YouTube videos.