Promo material
Change TatraTea x Ale Čau (in cooperation with GoMerch)
Original design
Preview of the original design and creation process
New logo
New logo in line with both brands
181 700
Reach
187 856
Impresisons
144 960
Reach
160 762
Impresisons
By combining a popular brand and a popular internet creator, a unique product could be created that added a new dimension to the popular "Ale Čau" merch. In this case, the Slovakian brand Tatratea and Duklock joined forces to create a limited edition of the delicious 52 percent drink, called Ale Čau Tatratea. This apt name was given form within the design on the bottle, which was sold separately, and also in a version with cups with the inscription "Ale Čaj".
The creation of an exclusive product that would bring people a new experience of buying merch and at the same time highlight the awareness of the Tatratea brand.
Subsequently, ensuring exclusivity through a limited quantity with the expected result of immediate demand for products.
Behind the whole collaboration there were several steps that had to be completed in advance in order to achieve the desired result.
For the name and design of the bottle, it was important to preserve the identity of both brands, but also the natural connection between the two. Care was therefore taken not only on the overall visual but also on the subsequent presentation style. The creation of the bottle prototype and its testing also played a role in this step.
The plan was to ensure that the product was affordable, but at the same time give buyers a sense of specialness when they did manage to purchase it. That's why it was important to set the initial quantity of products to deliver the desired effect. After the first sold-out drop, people's interest didn't wane exactly as planned. Demand for the product was still high, which could subsequently lead to another drop.
Duklock, in collaboration with Tatreatea's marketing team, was involved in this link, as mentioned above.
1. drop
200 pcs
sold out in 1,5 hours
2. drop
500 pcs
Christmas edition - 2 limited editions, 400 pcs classic, 100 pcs numbered
2,5x
sold out
pieces
as the first drop, sold out in 6 days
