The client was primarily looking for an influencer who would have more mature target audience such as teenagers. The influencer had to have the ability to professionally and effectively communicate not only all the information and benefits that DOXX brings but also the rebranding and various vouchers and events.
Instagram
201 204
Posts reach
Instagram
273 364
Stories reach
Influencer requirements
25+
target group
Authentic
Professional
Project objectives
Raise awareness of the various benefits provided by Doxx + rebranding communication
Perfect match
Zuzka shares a significant part of her life in real time on her social networks, whether it's theatre rehearsals, important social topics, or even lunches and coffees with family and friends. So she was really the perfect choice for this collaboration!
Results of collaboration
Zuzka's goal with all her content on socials is clear - real time, natural, organic communication. This is also the case with collaborations, so it was important to communicate this to the client as well. The creative freedom along with communicating pleasant emotions, activities with family, or positive events ensured a positive response from followers and thus contributed to the satisfaction of the client, with whom we are now in our third year of working with!
Authentic communication
Zuzka's natural communication also had a positive effect on the results of the competition posts. In the first 6 months of collaboration, they reached a total of 12,501 likes, 6,031 comments and reached 332,992 people organically. We always try to get a positive emotion and naturalness out of the products. We combine them with the current season or situation. Of course, since this communication has proven to be the best for both parties, it persists with the latest contest posts: