PewDiePie vs T-Series. Will an Indian company dethrone a YouTuber?

PewDiePie, the most watched YouTuber in the world, who currently has over 70 million subscribers, is in danger and may soon lose the top spot on YouTube. Indian company T-series started to catch up very quickly, which according to statistics from Social Blade as of November 15, 2018, on average gets 137,053 subscribers per day, while PewDiePie "only" 115,866. The production company has also skyrocketed thanks to YouTube's considerable support. And here comes the question. What will YouTube look like if it supports big companies more than YouTubers?

T-SERIES AND THEIR ROCKET GROWTH

T-Series is a major Indian recording and production company that has been on YouTube since 2006 (4 years longer than PewDiePie). However, the initial growth of her channel was very low as internet access was not common in India at that time. Even today, only about 30% percent of the entire population in India is using the internet. So how is it possible that the T-Series channel is growing at a tremendous speed? There can be several reasons and here are a few of them.

INDIA HAS A HUGE AUDIENCE

T-Series mainly publishes music videos on YouTube that are aimed at the Indian audience. Currently, the population in India exceeds 1.3 billion inhabitants. Which means that if 30% of the population has access to the Internet, we get to 390 million users, which is, let's be honest, a huge audience.

THEY CREATE MUSICAL CONTENT

Another reason is their creation itself. In case you forgot, the only videos on YouTube with over a billion views are music videos. Why? Because people are constantly playing and sharing them. It's no secret that music videos occupy only the highest ranks in YouTube trends for a long time.

YOUTUBE SUPPORT

YouTube simply supports channels that create quality videos on a regular basis. As T-Series releases several music videos every day that go viral, YouTube pushes them to higher ranks and recommends them to the Indian audience. What it ends up looking like is that when a person in India turns on YouTube, they are immediately presented with videos from T-Series from all over the place.

WHAT DOES PEWDIEPIE SAY?