by Google
PewDiePie, the most watched YouTuber in the world, who currently has over 70 million subscribers, is in danger and may soon lose his YouTube lead. The Indian company T-series has started to catch up very quickly, which, according to statistics from Social Blade as of November 15, 2018, gains an average of 137,053 subscribers per day, while PewDiePie “only” 115,866. The production company has also soared thanks to significant support from YouTube. And here comes the question. What will YouTube look like if it supports large companies more than YouTubers?
T-SERIES AND THEIR ROCKET GROWTH
T-Series is a major Indian recording and production company that has been operating on YouTube since 2006 (4 years longer than PewDiePie). However, the initial growth of her channel was very low, as internet access in India was not a given at that time. Even today, only about 30% of the entire population in India uses the internet. So how is it possible that the T-Series channel is growing at such a rapid pace? There could be several reasons, and here are a few of them.
INDIA HAS A HUGE AUDIENCE
T-Series mainly publishes music videos on YouTube that are intended for the Indian audience. The current population of India exceeds 1.3 billion. Which means that if 30% of the population has internet access, we get to the number of 390 million users, which is, let's be honest, a huge audience.
THEY CREATE MUSIC CONTENT
Another reason is their creation itself. In case you forgot, the only videos on YouTube with over a billion views are music videos. Why? Because people are constantly playing and sharing them. It's no secret that music videos have long occupied only the highest positions in YouTube's trends.
YOUTUBE SUPPORT
YouTube simply supports channels that create quality videos on a regular basis. Since T-Series releases several music videos a day that go viral, YouTube pushes them higher and recommends them to the Indian audience. What ultimately looks like is that when a person in India opens YouTube, they are immediately presented with videos from T-Series from various sides.
WHAT DOES PEWDIEPIE SAY ABOUT THIS?
PewDiePie recently commented on the current situation in his Q&A video: ”T-Series taking over YouTube is a pretty hot topic right now. Honestly, T-Series doesn’t care. I’m more concerned that YouTube supports corporate companies more than YouTubers. I think if it continues like this, creators will move to another platform to share content with their fans.”
According to the latest analysis on Social Blade, T-Series is expected to become #1 sometime in January 2019. The main reason why people are fighting for PewDiePie staying at the top is not just a matter of competition. They are fighting to ensure that YouTube continues to support authentic creators, not large corporations that churn out tons of content every day. If you liked our article and would like to follow the developments, you can watch the subscriber count on livestream.
