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SVK

Snuggs

natural communication 11 influencers the 2nd year of cooperation Czech startup

Revolutionary product

Menstrual panties as an alternative to tampons or pads

Effect of collaboration

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Youtube

128K +

Views
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Youtube

400+

Comments
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Insta.

720K +

Reach
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Insta.

750K +

Impressions
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Insta.

270+

Comments
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Insta.

1 700

Clicks
It was important for the communication of the product to destigmatize the opinion about menstruation and menstrual panties. The most suitable influencers were therefore those who were not bothered by the topic and could present it with lightness or humour. We had to take into account the target audience and also the way they communicate on social media. As it is a female-targeted audience, the profiles had to have a strong representation of the female audience.

Influencer requirements

Women

target group

Authentic

Openness to the topic

Project objectives

  • Spread awareness about greener alternatives to menstrual products
  • Communicate brand values
  • Increase product/brand awareness
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PERFECT Match

Alex Godaly

@alexgodaly
711 543
243 952 Reach (stories)
467 591 Reach (posts)
Reach
71.41%
Engagement
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Match

Karolína Valentová

@nu_t_e_l_la
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Match

Petra Dzvoniková

@petush.nasklee
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Match

Alžbeta Saloňová

@beth.sal
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Match

Dejepis Inak

@dejepisinak
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Result

The positive effect of long-term and regular cooperation:

195%

Increase in post reach after 30+ days (difference from first 7 days)

235%

Increase in post views after 30+ days (difference from the first 7 days)

330%

Increase in reach 1st post vs. last post (comparison after 30+ days)

310%

Increase in clicks first vs. last stories

243 952

Total reach on stories

3393

Total clicks

Results one week after cooperation

Aug ‘23 May ‘23 Feb ‘22 Dec ‘22
Stories reach
76 721
Stories impressions
78 561
Clicks
1 956
Post reach
176 364
Post views
221 788
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I am interested for cooperation!

Contact us and we will arrange the rest in Vidadu

Lenka Ďaďová

Account manager

+421 907 140 124
info@vidadu.com

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