by Google
YouTube is one of the largest platforms in the world, where a huge audience meets creative creators. As a creator, you have the opportunity to attract a large number of viewers, take advantage of it and make sure that your video is shown to the largest possible audience. It is the video description that contains the most important keywords that can help you become visible in search. Therefore, you should never underestimate it. What should a good description contain?
KEYWORDS, KEYWORDS AND MORE KEYWORDS
A well-written video description with relevant keywords helps your video appear in search results and get a higher number of views. But be careful! There must be a reasonable amount of them, keyword spam in the description is not allowed.
VIDEO TITLE IN THE DESCRIPTION
YouTube also recommends placing the video title in the description. Beware of copying the title! This is prohibited and could harm your video. Instead of ctrl+V, ctrl+C, try to reformulate the video title, keep the keywords in it and add it to the video description.
THE FIRST 125 CHARACTERS ARE THE MOST IMPORTANT
Only the first 22 words or so of your description will be displayed in YouTube searches. Write a catchy introduction and convince your potential viewers that your video is worth watching.
MAXIMIZE VIDEO DESCRIPTION
What you should also keep in mind is that the video description can be divided into two parts, the first part is seen by viewers immediately below the video and the second after clicking “Show more”. Therefore, the text that viewers see first should be “catchy” and contain keywords. Among other things, the description can also serve as an introductory presentation. It is often a space, especially for new viewers, where they can find out more about your channel. Pay attention to its content. You can add other key information about your work, links to social networks or websites. Don't forget about hashtags, if you add them to the description, they will automatically appear above the video title.
We have already gone through training and optimized the descriptions on vidaduTV. If you need professional help with optimizing your YouTube channel, feel free to contact us. Contact us.
