by Google
Our famous YouTubers are earning big money today. The best of them earn thousands of euros a year, and the smaller ones can also please their accounts with interesting earnings. So if YouTube is a gold mine, why don't you earn a lot of money too? Maybe you don't know all the options for monetizing your creations. There are several ways for influencers to earn money, and we have selected the TOP 10 for you.
1. SPONSORED CONTENT
Slovak and Czech YouTubers are perceived as internet celebrities, and that is why companies are increasingly approaching them with the possibility of paid cooperation. Sponsored content comes in various forms. It can be Haul, Unboxing, Product placement, but also a large project with long-term cooperation. This is a certain commercial intervention in your creations and it depends only on you how you use this method of earning. It is important that you can identify with the campaign and the brand. Authenticity is your number one rule.
2. SOCIAL MEDIA POSTS
Instagram hashtags #sponsored #ad are no longer taboo. Influencer marketing on social media is developing at a rapid pace, and you don't have to worry about the phrase "sold-out YouTuber." A study by Dana Rebecca Designs says that 72% of Instagram users have purchased a fashion, beauty, or lifestyle product after seeing it on IG. People like to get advice on social media from their favorite influencer. That's why, in addition to your YouTube channel, you should also take care of your Instagram profile, which can quickly become a great way for you to earn money.
3. FREE PRODUCTS
Product collaborations are very widespread, which is why you should be careful about them! They are like the flu. You can catch it once, cure yourself of it and be healthy for a whole year, or you can't get rid of it properly and it will come back every month. The same thing works with receiving free products. If you agree on specific terms of cooperation with the company, present the product based on the terms, and then end the campaign, then you're doing it right. But if you turn every mystery package that lands on your doorstep into an insta story, post, or video, you can get stuck receiving various uninteresting packages every day, but your account will remain empty.
4. BRAND AMBASSADOR
Becoming a brand ambassador is already a lucrative business, but not impossible. Here, the relationship between the company and the influencer moves to the next level. You become not only the face of the brand, but mainly the leader of its community. At this stage, the corporate partner does not dictate the number of posts on Instagram, but gives you great freedom and responsibility for regularly creating sponsored content and representing the brand at various events.
5. AFFILIATE MARKETING (COMMISSION SALES)
Have you ever offered your fans a promo code for a selected product? Then you were part of the so-called commission sales, which is another way to earn money. Affiliate marketing also includes adding links to a website, to a Facebook post, to an Instagram bio, or to a YouTube video description. Many of these links send fans to e-commerce sites where they can purchase products or services based on your recommendation. This is also how earning money online works. One of the commission-type campaigns was, for example, selling tickets to UTubering. The YouTuber promoted ticket sales by placing a unique ticket sales link on his channels or social networks and then earning a commission from tickets sold thanks to his link. Affiliate marketing is clearly one of the popular ways YouTubers make money and is equally suitable for larger and smaller channels.
6. EVENTS – MODERATOR OR SPEAKER
You are a natural in front of the camera and can improvise. Thanks to this, you may one day appear as a moderator of an event. Some YouTubers earn money by moderating or performing at various public or private events. If you think that the stage is the place for you, you should definitely not wait for someone to call you. Moma was not afraid to take the opportunity, participated in the Face of FashionTV casting and won the position of fashion television moderator.
7. OWN MERCH
Merchandise is another way that can bring you interesting income. However, it has long been not only about T-shirts and mugs with the influencer's name. Today, merch represents the creator's own style and products that are interesting to their audience. Are you a successful gamer? Brand your gaming products. Are you crazy about fitness? Create your own brand of functional clothing. However, there is one catch. The success of selling merch depends on the popularity of your YouTube channel. Therefore, before you start producing and selling it, make sure that you have an audience that would appreciate your merch.
8. SELLING BOOKS
Another way to enrich your account, but also create a valuable product, is to write a book. Popular YouTubers often write about what it's like to be an influencer. You can, of course, write about something completely different. In our country, GOGO, Expl0ited, Selassie and PPPeter can boast of a book creation with their brand new work Where I (died) everywhere. Get inspired, maybe your creation will be the next bestseller.
9. CHANNEL MEMBERSHIP AND SUPER CHAT
YouTube recently added a new feature called Channel membership. The new feature gives YouTubers the opportunity to earn a few extra euros and fans to support their favorite influencer and get exclusive videos, badges or emoticons. Another feature that is intended to support creators is Super Chat. It brings a new way for fans to interact with YouTubers. A fan can pay for their message to be highlighted in the chat, increasing the chance that the YouTuber in the chat will read their message.
10. HOW TO MAKE MONEY THROUGH PATREON
Patreon is a kind of online tip jar that your fans fill. Whether they throw in small bills or big bills is up to them. They then receive various benefits depending on how much they tip you. This can be extra content, such as a behind-the-scenes video, or they can even participate in creating content with you. The important thing is to create regular and interesting content for your audience that they will be willing to contribute to.
Maybe it's time to stop asking how to make money on YouTube and start thinking about how to make money as an influencer. If you need advice, feel free to contact us and we will help you grow. Don't forget that it's important to know your worth, not underestimate yourself in commercial collaborations, and create regular, high-quality content for your viewers.
