by Google
YouTube is a dynamic platform that is constantly evolving and changing. It's good to stick to your concept that works for you, but it's also important to adapt your content to audience demands and follow trends. In this article, we bring you some advice that you should stop following.
1. Post videos every day
We don't recommend this, especially if you create longer videos. YouTube currently prefers viewer engagement and it's more valuable if your video is watched than a high number of videos. Quality is more important than quantity. But it all depends on your community. Therefore, if your viewers have enough time to watch your videos, you can also test daily posting.
2. Copy other YouTubers
While it has been advised in the past that aspiring creators should replicate their favorite successful YouTubers, you should do it a little differently. Get inspired by the type of content that you enjoy watching the most, not by specific creators. You should simply create videos that you would want to watch yourself. However, if a trend breaks out and you are fast enough to take advantage of it, go for it!
3. Introduce yourself
Repeatedly introducing yourself can be boring for viewers who watch your videos. Chances are, the viewer already knows you, and if not, you can write a short description of yourself below the video. Aim for quick and catchy starts that will catch everyone's attention. If you don't know how to do them, you can read the article about Hook here 👇🏼.
4. Go viral as soon as possible
Going viral is great and brings many benefits, especially new viewers. But just as you shoot, you can also fall. Viral videos bring unpredictable and short-term success. It is also addictive and can bring you pressure or criticism from an irrelevant audience. The key to long-term success is a loyal audience and stable growth.
5. Create videos for the YouTube algorithm
Many creators are obsessed with the algorithm and want to know all the tips and tricks to get their video as far as possible. However, you can't fight the algorithm, because the algorithm doesn't "fight" anyone. It serves to show viewers videos that are relevant to them. It's important to know your audience and create videos that they want to see.
6. Videos for YouTube Search Only
People will access YouTube videos in many parts of this application or website, so you shouldn't focus only on optimizing for YouTube search. This doesn't mean you shouldn't use SEO techniques, but don't forget about your authenticity. It's important to find a balance between search engine optimization and creating authentic, valuable content that will engage and retain your audience. YouTube, and the internet in general, is constantly changing, so advice that worked in the past may no longer work today. Educate yourself from multiple sources and follow advice that is relevant to your content.
