by Google
Valentine's Day is coming up, the perfect time to strengthen the relationships between brands and their audiences through influencer marketing. As usual, it's a holiday full of love, emotions, stories, but also gifts, products and marketing. It's an opportunity for brands and influencers to emotionally connect with their audience and harness the power of stories that speak to people on a personal level. Read on, because you can also look forward to gift tips!
Why involve influencers in a Valentine's Day campaign?
They have an established relationship with their audience. People trust them, so when an influencer introduces a Valentine's product or service that fits into their lives, it's likely that the audience will accept it.
Everyone celebrates Valentine's Day differently - some with their significant other, some celebrate "self-love", some spend time with friends or family, and some ignore the holiday altogether. Influencers can target their promotion to different segments and create content that resonates with a specific group.
Influencer content has the potential to go viral. Whether it's a TikTok challenge, an Instagram filter, or a romantic Reels video, Valentine's Day campaigns supported by influencers have a better chance of growing organically. When an influencer invites fans to interact – for example, with a challenge like “Show me your best Valentine’s Day moment” – content is created that furthers the brand’s message.
How to engage influencers in a Valentine’s Day campaign?
Personalized gifts and collaborations - Many brands work with influencers to create limited edition products or personalized gifts.
Contests and giveaways - Organizing contests in collaboration with influencers is an effective way to raise awareness of a product and engage the community. Influencers can invite their followers to share their Valentine’s Day stories, photos or ideas, with the best entries being rewarded with brand products.
Creating emotionally charged content - Valentine's Day is all about emotions, so it's important to create content that evokes feelings of love, joy, or nostalgia. Influencers can share their personal stories, romantic gestures or tips for Valentine's Day activities, while naturally integrating the brand's products or services.
Gift tips
A great combination of competition and educational content with a message from our Dominika.
Our Domi has a beautiful new Valentine's Day jewelry collection that every woman would be happy with.
Nora is preparing a Valentine's Day collection of her original handmade handbags that will liven up any outfit.
We also have (non) Valentine's Day gift tips, such as NYX COSMETICS makeup or vitamins from BrainMax, which are sure to come in handy during this flu season.
Traditional Valentine's advertisements can seem overly commercial, while influencer marketing uses a more subtle approach. For example, if a YouTuber makes a vlog about how he plans a Valentine's Day surprise for his significant other, while gently introducing the brand's product, or if an Instagram influencer shares a "GRWM" video with an outfit and makeup for a Valentine's date, while mentioning a collaboration with a fashion brand.
By involving influencers in your Valentine's campaign, you can not only increase sales, but also create content that leaves a mark in the minds of customers. Authentic, creative and emotionally charged collaborations can make a campaign not only a commercial success, but also a viral hit on social media.
