by Google
YouTube gives creators the opportunity to improve the quality of their videos and their earnings with the help of third parties, i.e. sponsors. Each creator can choose to commercially collaborate with a brand and add advertising to their video. However, any advertising must be clearly marked and comply with the video platform's policies. In this article, we will show you how to easily mark a paid partnership in a video and avoid penalties associated with unmarked advertising.
• Proper marking is very simple
• High fines and penalties on YouTube
• Unlabeled advertising violates YouTube rules
• Unlabeled advertising violates the law
PROPER LABELING IS VERY SIMPLE
Just like on other social networks, on YouTube it is necessary to label the advertisement. Creators can place a product, recommendation, sponsorship information, or other content that serves as an advertisement in their YouTube videos. If creators add advertising content to their videos, they are required to inform YouTube and viewers by checking the box when publishing the video.
It's very simple, all you have to do isopen YouTube Studio → Videos → Edit a specific video and therecheck the "paid promo" box.
YouTube at the same time, after checking the box "video contains paid promo" automatically displays a 20-second message to viewers at the beginning of the video about the advertisement in the video. And it's done. It is perfectly fine for a creator to collaborate with brands and advertise for them in accordance with the rules in their videos, but what is not okay and what can cost a YouTuber a lot of money is not labeling an ad.
HEAVY FINES AND SANCTIONS ON YOUTUBE
Unlike other social networks, YouTube has more transparent and understandable rules for ads. It informs creators about prohibited content, prohibited practices, restrictions or basic requirements that ads must meet. All commercial collaborations must comply withYouTube Advertising Policies, and it is the responsibility of both the creator and the brand to understand and comply with local and legal obligations to disclose information about paid collaborations in their content.
UNMARKED ADVERTISING VIOLATIONS YOUTUBE RULES
YouTube openly describes the procedure for non-compliance with advertising rules and in case of violation, reserves the right to prohibit monetization and / or remove videos containing unauthorized third-party promotion.
UNMARKED ADVERTISING VIOLATIONS THE LAW
YouTube is also subject to Slovak legislation, which means that in case of unmarked advertising and violation of the law, the company and the influencer may be awardedvery high fine.
If you add an advertisement to a video on YouTube, it is your obligation to indicate that the content you added includes paid promotion, otherwise you are violating the law, YouTube rules and misleading your fans, which is why labeling ads on social networks is very important.
